06-08-2015, 06:45 AM
1) Know Your Target Customer
Until you have your target customer defined in great detail, sharing information anywhere is going to be difficult. Write down and envision this person every time you’re creating a new video.
2) Look At The Camera Lens Like It’s Your Target Customer
You don’t have to be an amazing personality, you just need to know why what you’re saying is important to your customer.
3) Share Value Constantly
Your video publishing schedule matters less than your intention to share value frequently on YouTube. Answering your customers’ frequently asked questions in videos can be a great place to start and a great way to share this much-needed information.
4) Research Similar Content Published on YouTube
Want to rank well in search? It has a lot more to do with research than it does with the perfect copy. If you don’t know what you’re competing against on the front page of search results, it’s hard to know how to optimize. Take into consideration the headlines and description sections of your competitor's videos to figure out how you can better accommodate what your target audience is searching for.
5) Always Have A Call-To-Action
If you’re wondering why your YouTube subscriber base isn’t increasing or why no one is visiting your website, have you thought about what you’ve asked your audience to do once they’ve reached the end of the video? Having a call-to-action directly aligns with the results you’re going to get, so you want to be very clear.
Until you have your target customer defined in great detail, sharing information anywhere is going to be difficult. Write down and envision this person every time you’re creating a new video.
2) Look At The Camera Lens Like It’s Your Target Customer
You don’t have to be an amazing personality, you just need to know why what you’re saying is important to your customer.
3) Share Value Constantly
Your video publishing schedule matters less than your intention to share value frequently on YouTube. Answering your customers’ frequently asked questions in videos can be a great place to start and a great way to share this much-needed information.
4) Research Similar Content Published on YouTube
Want to rank well in search? It has a lot more to do with research than it does with the perfect copy. If you don’t know what you’re competing against on the front page of search results, it’s hard to know how to optimize. Take into consideration the headlines and description sections of your competitor's videos to figure out how you can better accommodate what your target audience is searching for.
5) Always Have A Call-To-Action
If you’re wondering why your YouTube subscriber base isn’t increasing or why no one is visiting your website, have you thought about what you’ve asked your audience to do once they’ve reached the end of the video? Having a call-to-action directly aligns with the results you’re going to get, so you want to be very clear.