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06-08-2015, 07:23 AM
1. Customize Your Videos
Two words – Logo and Subtitles. Use them, you won’t regret it. Begin with the logo, Vimeo allows it to be inserted by users, within the player or video, especially if you are logged on as a Vimeo premium member. Getting your logo on each video will help increase brand recognition. As for the subtitles, it just makes sense to cater to the hearing impaired and those that would want to clearly hear what you are saying.
2. Product Placement
Product placement is the act of shooting a video of something unrelated to the brand you are building. But within the video, you are able to insert your brand in a way where it will not be very noticeable yet still subliminally absorbed by the viewer.
3. Great Video SEO Starts With Great Links
Make sure that your description field includes at least one link. It’s a great idea to include a link to your website, your blog, or other content that’s meaningful.
4. Holding Events
If you have an upcoming event, Vimeo does allow promotion of that event through a video. In fact, if the event is free for the people to attend, Vimeo will encourage you to upload videos promoting it.
5. Tagging Videos
Most viewers on Vimeo use its built-in search function to find the videos they need. Unlike YouTube, which is heavily favored in Google searches, people need to search Vimeo itself to find specific content there. Do not forget to tag videos with keywords and search terms relevant to their content.
Two words – Logo and Subtitles. Use them, you won’t regret it. Begin with the logo, Vimeo allows it to be inserted by users, within the player or video, especially if you are logged on as a Vimeo premium member. Getting your logo on each video will help increase brand recognition. As for the subtitles, it just makes sense to cater to the hearing impaired and those that would want to clearly hear what you are saying.
2. Product Placement
Product placement is the act of shooting a video of something unrelated to the brand you are building. But within the video, you are able to insert your brand in a way where it will not be very noticeable yet still subliminally absorbed by the viewer.
3. Great Video SEO Starts With Great Links
Make sure that your description field includes at least one link. It’s a great idea to include a link to your website, your blog, or other content that’s meaningful.
4. Holding Events
If you have an upcoming event, Vimeo does allow promotion of that event through a video. In fact, if the event is free for the people to attend, Vimeo will encourage you to upload videos promoting it.
5. Tagging Videos
Most viewers on Vimeo use its built-in search function to find the videos they need. Unlike YouTube, which is heavily favored in Google searches, people need to search Vimeo itself to find specific content there. Do not forget to tag videos with keywords and search terms relevant to their content.